PRONET
content creation
100% Remote

Instagram Reels Caption Writer

Work from anywhere
Ultra-flexible hours
Attractive compensation
Job Description

We are seeking a creative and trend-savvy Instagram Reels Caption Writer to craft engaging, concise, and relatable captions for short-form video content. You will work closely with content creators or brand teams to write hooks, hashtags, and short descriptions that drive views, shares, and interaction on Reels.

Main Responsibilities
  • Write catchy, relevant, and engaging captions for Instagram Reels (usually 50-150 characters)
  • Match the tone and style of different creators or brand personas
  • Research trending sounds, emojis, and call-to-actions that boost discoverability
  • Suggest hashtags or tag placement to increase reach
  • Adapt captions for multiple Reels formats (storyline-based, meme-style, educational, promotional)
  • Maintain a content bank and reuse/repurpose high-performing lines
  • Collaborate with video editors or creators to align message with visuals
Required Skills
Excellent written English and/or social media copywriting skills
Understanding of Instagram culture, slang, trends, and timing
Familiarity with IG Reels algorithm and content strategy
Required Tools
Instagram platform knowledge
Optional: Tools like Later, Buffer, Hashtagify, or Google Docs for batch planning
Bonus: Knowledge of TikTok trends, as content is often cross-posted
Apply Now
Join our team and start your remote career
Contract type:Remote
Schedule:Flexible
Start:Immediate
About PRONET

Leader in remote professional placement.

Founded in 2020
2000+ professionals placed
500+ jobs available